This year’s Central Festive Ramadan, we came up with the theme Wander In Style. This theme is related to current conditions, after 2 years we celebrate Eid Mubarak online, this year with better conditions, the government allows us to go to our hometown and stay in touch with family and friends. For those who need a vacation, it is allowed on the condition that they have been vaccinated and are in good health. This safety and health factor makes many people choose to travel by private vehicle.
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Wander In Style wants to inspire you to look stylish with the Ramadan collection from the Central Department Store while you are traveling or returning to your hometown. This theme, finally made the collaboration between Central and Mini Cooper happen. Not only collaborating for photoshoots, Central and Mini Cooper also held offline activities together.
Ngabuburit with Central and Mini was held on Saturday, April 23, 2022, at Premiere Lounge, Central Department Store 2nd floor. Filled with a cooking demo with Chef Nina Bertha from Kitchen Aid Indonesia, adding the excitement of the Ngabuburit event with the Mini Cooper community and Diamond Society members. Especially for this event, diamond society members and communities who bring Mini Cooper cars don’t have to bother looking for a parking space, because we have provided VIP Reserved Parking, one of the facilities that our Diamond Society Members can get.
Central and Mini collaboration continues for @centralstoreid and @mini_maxindo followers. We have prepared a social media campaign with a shopping voucher worth IDR 500,000 and a gift from MINI COOPER for those who take pictures in the Mini Cooper display area on the 1st floor and also #shareyourtrip during this Eid holiday. this campaign via IG @centralstoreid surely is a a great excitement of the collaboration between Central Department Store and Mini Cooper.