John Varvatos is an American international men’s lifestyle brand founded by John Varvatos.. Launched in 2000 with a core collection men’s clothing, the line aims to create a masculine look with a subtle edginess for the male demographic.  
 
A love of great rock n roll music, combined with his design experiences, gives the work of John Varvatos a unique flair, relevant and unmistakably modern. That impulse seems to guide his fragrances too – it felt well crafted, with an emphasis on ingredients. 
 
Today, the John Varvatos brand has more than 10 fragrances in its perfume base. The latest collection is a collaboration with Nick Jonas. These collections can be found at Central Dept Store.