In 1924, Lanvin Perfumes set up shop at 4 Rond-Point des Champs-Elysées. For the former milliner, it was obvious: perfume was an essential accessory on a woman’s dressing table.
The first fragrance was American. The perfume My Sin, formulated by Maria Zède and launched in the United States in 1925, was an immediate success.
It wasn’t until 1927 that a legendary fragrance was born in France: Arpège. For her 30th birthday, Jeanne Lanvin wanted to give her daughter Marguerite, who by then had become Countess Marie-Blanche de Polignac, a unique perfume developed by renowned perfumer André Fraysse. When Marie-Blanche smelled this composition for the first time, featuring notes of Bulgarian rose, Grasse jasmine, honeysuckle, and lily of the valley, she exclaimed: “It’s like an arpeggio.” It was a complete triumph, and Arpège became the ultimate symbol of Jeanne’s love for her daughter.
In 1933, true to her pioneering spirit, Jeanne Lanvin launched the very first “eau mixte” for men and women: L’eau de Lanvin.
Design registration of black ball perfume bottle, 1925 © Patrimoine Lanvin
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