Obermain launched its first collaboration collection with Smiley® at the end of 2022, with exclusive and trendy collections for #OBPeople.
This collection carries the theme “Be Yourself and Take Time to Smile” to express yourself through styles and remind us always to smile and be happy.
Obermain continues to strive to meet the needs of fashion in Indonesia and this time is working with Smiley® to bring happiness from all of these collections.
This collaboration collection is a form of celebrating the 50th year of Smiley® and also invites its customers to smile and enjoy small happiness every day.
The Obermain X Smiley® collection includes fashion products for men and women, from shoes, t-shirts, pants, hoodies, and bags to clutches.
This event was filled with exciting activities, such as fashion shows, product reviews, live sketches, and more. Attended by influencers and also loyal customers from Obermain & Central Department Store. The Obermain X Smiley® collection is available at the Central Department Store. ANd as you can see, they are filled with enthusiastic guest, starting from the Main Guest of the day Agatha Pricilla and so many exciting people. They come together and have a BIG SMILE, because from the launch itself is contagious of smile.