THE FIRST MEN’S FRAGRANCE FROM MCM

Launching Spring 2023, German luxury fashion house, MCM, introduces its first-ever fragrance for men, MCM ONYX Eau de Parfum. Synonymous with the powerful gemstone, MCM ONYX inspires energy, empowerment, and strength. A futuristic woody fougère born from the fusion between luxury craftsmanship and new-tech perfumery, the scent nurtures confidence and personal convictions – inviting you to dare to make a statement!

Inspired by the brand’s iconic Stark backpack, MCM ONYX reimagined the original MCM award-winning fragrance bottle design in a modern, yet refined colorway, clad in black and dark gray Visetos paired with gunmetal accents.

The MCM ONYX scent emerges with a burst of striking fresh ginger and spices, a compelling yet individualistic accord carrying slightly earthy but smooth notes. At the core, crisply aromatic lavender arises, blurring the borders between fresh and floral, innovation and tradition. Beaming with light, ONYX’s woody notes leave a trail of incandescent warmth contrasted with an added long-lasting minerality.

A responsible creation, MCM ONYX’s vegan formula is made of over 79% biodegradable ingredients and over 89% of its ingredients are created using green chemistry principles – both key for a more sustainable fragrance future. Over 72% of its sustainably sourced Naturals Together™ ingredients make a positive social impact on local communities all over the world

Top Notes: Ginger, Pink Pepper, Grapefruit

Middle Notes: Lavender NaturalsTogether™, Basil, Violet Leaf

Base Notes: Vetiver NaturalsTogether™, Clearwood®, Tonka

It was an honor for Central Department Store to host the launch of MCM Onyx in Jakarta. Attended by the top influencers and media, the Onyx perfume launch event was a blast. You can sniff and own this ONYX perfume, please visit the pop-up store at Skybridge 1st floor. 
Click here to see the excitement: https://www.instagram.com/p/C4K1vvGPRp8/

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