Shopping Rewards Meet Weekend Surprises

Beyond the savings, the campaign kept excitement levels high with Surprise Drop activations every weekend, where shoppers with a minimum purchase of IDR 2.5 million could enjoy complimentary gacha experiences. Adding a personalized touch, the Color Analysis Corner in collaboration with Colorlab.id offered visitors professional color consultations, helping them discover their most flattering palettes.

Beauty Workshops That Inspire

Beauty enthusiasts were treated to an impressive series of workshops featuring leading names in the industry. LauraMercier, Lancôme, INGLOT, Estée Lauder, Bobbi Brown, Kiehl’s, and MAC each hosted sessions covering everything from makeup artistry to skincare routines and personalized consultations. The beauty programs took a holistic turn with a Yoga Session by bareMinerals, bringing wellness and mindful self-care into the conversation.

Fashion Forward: Showcasing Contemporary Style

The fashion highlights kicked off with YourPerfect Getaway x Men with Style Fashion Show, themed “Start Your Trip, Define Your Look,” which explored travel-inspired menswear styling with contemporary flair. The ISSA Trunk Show brought an intimate dimension to the fashion programming, featuring collections from Vivi Zubedi, Brand No Brand, and Mayyech. With Vivi Zubedi in attendance alongside brand community members, the event fostered genuine connections between designers and fashion lovers.

Digital engagement got its moment during the 10.10 Flash Sale Instagram Live, where online shoppers could join the anniversary excitement in real-time.

Culinary Creativity in the Kitchen

Food lovers gathered for a Cooking Demo with Oxone, where Ryan Grady demonstrated the art of making Mochi Donuts. The hands-on session combined practical cooking techniques with inspiration for home kitchens, making gourmet treats feel accessible.

Cultural Immersion and Creative Expression

Sawasdee Central brought Thai culture to life through curated experiences celebrating Thai flavors and traditions. Creative workshops added an artistic dimension—the ZEN Plate Painting Workshop and Thai Flower Garland Workshop with Sanuk Mak invited guests to explore traditional crafts in a relaxed, hands-on setting.

Family Fun and Youthful Energy

Families found plenty to enjoy throughout the campaign. The Kids & Teens Fashion Show showcased young talent with support from JSP962, Crocodile Junior, Lee Cooper Kids, and Cool Kids, while Dance & Magic Performances by Get Up! Edutainment brought energy and entertainment to the floor. Mascot Meet & Greet sessions featuring beloved characters like Pororo & Loopy, Sylvanian, Stumble Guys, and Rainbocorns created memorable photo moments and smiles for the youngest visitors.

Wellness and Movement

Rounding out the programming, Workout Sessions with Flamin’Go Active & Struthio Ostrich encouraged visitors to embrace active lifestyles through group fitness experiences that emphasized energy, movement, and community.

Central’s Anniversary campaign successfully blended commercial rewards with meaningful experiences, creating a month where shopping became part of a larger celebration of style, creativity, wellness, and togetherness. As we close this chapter, we’re already looking ahead to more exciting events and experiences. Stay tuned to Central’s social media and keep an eye out for what’s coming next because the best celebrations are the ones we share together.