A Celebration of Italian Summer at Central Grand Indonesia.
Discover an immersive summer-inspired beauty experience as PRADA Beauty brings its signature world of fragrance, cosmetics, and contemporary luxury to Jakarta.
This summer, PRADA Beauty brought a touch of Italian sunshine to Jakarta with the arrival of the PRADA Beauty Summer Market, an immersive pop-up experience celebrating the brand’s distinctive approach to beauty, creativity, and design.
Held from 21 July to 2 August 2026 at Rama Atrium, Grand Indonesia East Mall, Level 1, the Summer Market invited beauty enthusiasts to explore PRADA Beauty’s fragrance and cosmetics collections in a vibrant setting inspired by the charm of an Italian summer getaway.
The celebration also marked an exciting milestone for Central Department Store Indonesia, home to the first PRADA Beauty counter in Indonesia.
An Italian Summer Escape in the Heart of Jakarta
PRADA Beauty transformed Rama Atrium into an elegant summer market-inspired destination, combining seasonal charm with the brand’s signature contemporary aesthetic.
Defined by PRADA Beauty’s distinctive yellow visual identity, the installation featured playful seasonal elements, beautifully arranged wooden displays, vibrant sunflower decorations, and sophisticated product presentations.
Every corner was thoughtfully designed to create an inviting atmosphere where visitors could slow down, explore, and enjoy the moment.
The immersive presentation attracted attention throughout the atrium, encouraging shoppers to discover the brand’s beauty universe in an environment where expressive design meets refined luxury.
More than a traditional pop-up, the Summer Market offered a unique destination where beauty, creativity, and design came together to elevate the shopping experience at Grand Indonesia.
Discover the World of PRADA Beauty
At the heart of the Summer Market was an exciting opportunity to explore PRADA Beauty’s signature fragrance and cosmetics collections.
Visitors were invited to discover the brand’s innovative approach to beauty through its curated product displays, captivating fragrances, and contemporary makeup creations.
Combining sophisticated product presentation with an immersive retail environment, the activation encouraged customers to explore new beauty favourites while experiencing PRADA Beauty’s distinctive creative identity.
The Summer Market celebrated individuality, self-expression, and the art of modern beauty, transforming product discovery into an engaging and memorable experience.
A Special Appearance by Win Metawin
Adding to the excitement surrounding PRADA Beauty’s arrival in Indonesia, PRADA Beauty Regional Ambassador and Thai actor Win Metawin Opas-iamkajorn made a special appearance at the PRADA Beauty Summer Market Pop-Up at Senayan City on 23 June 2026.
Held at the Promenade Pop-Up Space, 1st Floor, the event brought together beauty enthusiasts and fans for a special celebration of the brand’s presence in Jakarta.
His appearance highlighted PRADA Beauty’s contemporary spirit and connection with beauty lovers across Asia, creating a memorable moment as the brand expanded its presence in Indonesia.
A New Beauty Destination at Central Grand Indonesia
The Summer Market celebration was especially meaningful for Central Department Store as it highlighted the arrival of the first PRADA Beauty counter in Indonesia.
This milestone reflects Central’s continued commitment to bringing prestigious international beauty brands and exceptional shopping experiences to Indonesian customers.
Through its dedicated counter at Central Grand Indonesia, beauty enthusiasts can discover PRADA Beauty’s fragrance and cosmetics collections in a sophisticated retail environment.
The Summer Market further strengthened this experience by bringing the brand beyond the beauty counter and into an immersive setting, inviting customers to connect with PRADA Beauty through creativity, product exploration, and engaging visual storytelling.
Continue Your PRADA Beauty Experience with Central Chat&Shop
Missed the Summer Market? The world of PRADA Beauty is still within reach.
Explore and shop PRADA Beauty fragrances and cosmetics through Central Chat&Shop, where our team is ready to assist you with product information, availability, and personalized shopping assistance.
Discover your next beauty favourite and enjoy a convenient shopping experience from wherever you are.
Contact Central Chat&Shop via WhatsApp at 0878 7688 7889.
Thank you to everyone who visited the PRADA Beauty Summer Market at Grand Indonesia and shared this special summer celebration with us.
We look forward to welcoming you to more extraordinary beauty experiences at Central Department Store.
Discover PRADA Beauty at Central Grand Indonesia — where beauty meets design.
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