MOOIMOM was established in 2015 by a young mom, Carolyne Lee. As a mom of 3 daughters, at that time she had difficulty finding good quality products during pregnancy and breastfeeding.

Through all her experience and do many observations, Carolyne Lee developed products with high-quality standards for Moms by establishing MOOIMOM.

Along with time, MOOIMOM has now provided a variety of Moms and Baby equipment at every stage, starting from pregnancy programs, pregnancy, childbirth, postpartum, breastfeeding, and every process of baby development. 

MOOIMOM is growing very fast into a multinational company, with expansion to various countries such as Indonesia, Taiwan, Singapore, Vietnam, Malaysia, and UK. In Indonesia, MOOIMOM is the pioneer of the most complete store for Mom & Baby equipment.