Lacoste was founded in 1933 by Frenchman Rene Lacoste, a keen tennis player who created the first known sports performance clothing. Lacoste is thought to be the first brand that a brand name appeared on the outside of an article of clothing.

The Lacoste Clothing brand was formed in 1933 by René Lacoste and André Gillier, they were the owners of the largest French knitwear manufacturing company of that time, and they set up the Lacoste Company to manufacture the logo-embroidered shirt.

Initially designed for use on the tennis court and a number of other shirts including golf and sailing, Back in 1933 French sportsman Rene Lacoste developed the first pique polo shirt, perfect for wearing while playing his number one love, tennis. Some eighty years on and the brand is thriving as a worldwide fashion and sports phenomenon with a huge range of clothing and footwear fronting their men’s designer clothes offering.