Inspired by watching our own children play and grow, we blend valuable insight with leading edge technology to create products to meet the needs of parents and babies around the world.

We are specialist developers of Infant Developmental Toys.
Our talent is creating products that engage and delight babies, whilst encouraging them to practice important skills relevant to their developmental stage. We have a talented team of product developers, industrial designers, graphic designers and illustrators who create unique product designs and characters. We have the ability to combine our experience with market insights and trends to create ideas – and then develop them from concept through to finished product.