Since its founding in 1925 by couturier Marcel Rochas, Rochas Paris has continuously gained recognition from the world of fashion thanks to couture and luxury collections bursting with elegance, femininity and refinement. The Creative Direction of fashion is now ensured by Alessandro Vigilante.

Besides ready-to-wear and accessories, the French House, which has become an icon of perfumery since the launch in 1970 of legendary eau de toilette Eau de Rochas by the oh-so chic Hélène Rochas, continue with perfumes Mademoiselle Rochas and Girl to create fragrances for the modern woman.