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Kérastase Officially Opens Its First Boutique Counter at Central Grand Indonesia
Central Department Store proudly celebrates the Grand Launch of the first-ever Kérastase boutique counter in Indonesia, officially opened at Central Grand Indonesia, East Mall Level G. The launch marks an exciting milestone for luxury hair care lovers, bringing Kérastase’s world-class expertise, innovation, and personalized hair rituals closer to Indonesian customers.
The grand opening event was held in a lively and elegant atmosphere, attended by key partners, media representatives, KOLs, and invited guests. The celebration officially commenced with a ribbon-cutting ceremony, symbolizing the beginning of Kérastase’s new chapter at Central.
A Celebration of Luxury Hair Care Experience
Guests were invited to explore the boutique counter, designed to offer a complete Kérastase experience—from discovering its full range of premium hair care products to learning about personalized hair and scalp solutions. Throughout the event, attendees enjoyed complimentary canapés and refreshments, creating a relaxed and welcoming ambiance while browsing the collection.
To further elevate the experience, the event also featured media doorstep interviews, providing opportunities for in-depth conversations about Kérastase’s vision, innovation, and commitment to delivering exceptional hair care solutions tailored to individual needs.
Engaging Moments with KOLs and Guests
The grand launch was further enlivened by the presence of Key Opinion Leaders (KOLs), who joined the celebration and shared their experiences exploring the boutique. Their visit highlighted the excitement surrounding Kérastase’s arrival at Central, while showcasing the brand’s premium positioning and personalized approach to hair care.
Guests were also invited to enjoy hands-on experiences, including personalized consultations and interactive moments that reflected Kérastase’s philosophy of combining science, luxury, and sensorial pleasure.
A New Destination for Hair Care Excellence
With the opening of this boutique counter, Central continues its commitment to curating exceptional brand experiences for its customers. The presence of Kérastase at Central Grand Indonesia reinforces Central’s role as a destination for luxury beauty and lifestyle, offering customers access to world-class brands in an elevated retail environment.
The Kérastase boutique counter is now open at Central Grand Indonesia, East Mall Level G, inviting customers to discover personalized hair care solutions and experience the art of luxury hair rituals.