Acqua di Parma embodies an all-Italian style, evoking its origins and unmistakeable sophistication, exquisite craftmanship and the quality of the material. It's classic, timeless and always contemporary. It is a way of life. Since its beginning with the introduction of Colonia in 1916, Acqua di Parma has become an exclusive "must" for an equally exclusive clientele arount the world. Beyond the fashion and noise of consumer trends, Acqua di Parma has remained true to its heritage. Appealing to both men and women, it is a collection of prestigious products dedicated to personal care, pampering and relaxation...the epitome of quality and elegance.