Christian Dior was a visionary. Beginning with his first collection in 1047 he rewrote the rules of modern elegance and imposed his style on the entire world. He brought women his vision of beauty and happiness. He showed unprecedented creative originality. “True Luxury requires genuine materials and the craftman’s sincerity. It is only meaningful when it respects tradition” Christian Dior. DIOR is the ultimate symbol of elegance, excelence and luxury in the 21st Century DIOR continues to define elegance and style with the same audacity that inspired Monsieur Dior when he launched his house. 

From the renowned Bar suit to the grandest evening gowns, the famous Lady Dior bag to the Dior VIII watch and Bois de Rose jewellery, the Dior Addict lipstick and the best selling J’adore perfume, DIOR’s creations constitute an unmatched universe. Christian Dior’s vision has always been ahead of its time, fascinating women with his ability to combine utmost modernity with timeless elegance.

With Dior, It Is An Ode To Beauty As A Legacy

At its best, this empire of grandeur results from Christian Dior’s devout dream to help women rediscover joy, elegance, and beauty. Born to empower women by revolutionizing conventional definitions of finesse and femininity, today, the namesake label is synonymous with French luxury, appearing in haute couture, makeup, skincare, and fragrances.

Dior revolutionized the perfumery industry with the launch of the highly popular Miss Dior parfum, which was named after Catherine Dior. The modern Dior corporation also notes that “a luxury ready-to-wear house is established in New York at the corner of 5th Avenue and 57th Street, the first of its kind,” in 1948. In 1949, the “Diorama” perfume is released.