Hélène Fransen designed her first bag on the kitchen table in Ostend, because she could not find a bag that is appropriate for her son Ralph. Children love color, but the parents prefer quality. Likewise Hélène Fransen. Therefore, she designed her own bag sheepskin with mushrooms and Ralph name on it and the bag began to favor in her circles. 

With the support of her husband Bruno Piers both quit their jobs to focus on developing brand Jeune Premier, they launched the first collection in April 2012. The name 'Jeune Premier' in Belgium language means a child "clean-cut", as the Prime Minister.

Filled with innovative ideas and perseverance, they changed Jeune Premier became what it is today. A brand that represents the entire world, in more than 30 countries, selling more than 120,000 bags each year. To see the new collection of Jeune Premier in Indonesia, we held in Premiere Lounge, Central Department Store, on Saturday, 7 December 2019.


In this event, we held some interesting activities such as special performances, fashion shows, games as well as the presence of some of Key Opinion Leader with their children. The products contained in the collection Jeune Premier is a unique school supplies ranging from pencil cases, drawstring bag for outdoor activities and a backpack that characterizes Jeune Premier. After the launching event at Premiere Lounge, Jeune Premier collaborates with Glams Academy to present their new collections. All the models of Glams Academy did the fashion show while accompanied by Alsa The Voice Indonesia at Main Atrium Grand Indonesia.  


Premier Jeune bag uniqueness lies in its design which is painted directly by the brand owner, Mrs. Helene. Delivers premium quality with a design that is liked by children. As in the type of It Bag, which can light up when pressed lights and glow in the dark. Our bag collection is aimed at boys and girls ranging in age from 2 years to 14 years. With a starting price of Rp250,000 - Rp 2,000,000. You can find it all those collections at Central Department Store, 2nd Floor.