NOCHE shoes proudly present the latest collection, LA JEFA; FW / 19 collection. This launching event was held in Noche, Central Department Store, Grand Indonesia on Saturday, November 9, 2019.

LA JEFA is the designation of a new collection, launched in this season. The collections was inspired by the ladypreneurs or woman who works on a daily basis. The philosophy of the theme refers to a collection of shoes are mostly intended for urban female workers who are confident.

In this collection, Noche wants to appreciate the female workers who dedicated his life to the work they did and loved. Starting from a young woman to adult workers, from digital influencers to all sellers, to the workers who also performed the role of housewife. On this occasion also Noche wants to celebrate the hard work and dedication of all women workers, because what they do play an important role to build the future.

In this fall/winter collection, Noche comes with a series of collection ranging from the heels, loafers, flat shoes, sandals, until the boots are suitable for any occasion. The invitees can see and try the products from Noche La Jefa collections, the chic and minimalist style characterized. On this occasion, Noche presented something different, improve the aesthetic value of the previous collections and brought to the higher level.

There were several activities in this event, including the New collection launching, Trunk shows, styling sessions with Bimo Permadi (Fashion Stylist), Talk Show with Inspirative Ladypreneurs, Live Fashion Sketching and Ladypreneurs & Bella Noche gathering. Bella Noche is a community who believed in fashion and live everyday life with products from Noche. In the trunk show itself, there are six collections that will be on display, with the support of Noche Apparel wardrobe. You can find all the new collections from Noche at Central Department Store, UG Floor. 

Styling Sessions with Bimo Permadi


Talk show with ladypreneurs Merrie Elizabeth