Central Department Store Indonesia beautify its store with the
biggest fresh decorative flower displays along with the best promotions
starting on 26 – 30 September 2019


Jakarta, 26 September 2019 – The fifth anniversary celebration of Central Department Store in Indonesia is being marked with a show entitled “Central 5th Anniversary Flower Extravaganza” in its store in Grand Indonesia, which will run from 26–30 September. The biggest fresh-flower decoration that has ever existed inside a department store will be presented with the theme “Floral Fantasy” over an area of 800 square meters. Every year, Central collaborates with famous designers in Indonesia, and this year it will collaborate with Biyan Wanaatmadja who has been renowned for more than 36 years in the world of Indonesian fashion. Biyan will collaborate with Central through the Studio 133 – Biyan label, which will form the opening of the Central 5th Anniversary Flower Extravaganza with a presentation of exclusive collections from Studio 133 – Biyan. The whole exclusive collection will be available in Central Department Store during anniversary period. The performance of young Indonesian star Marion Jola – the finalist of Indonesian Idol season 9 – will also add the excitement of the opening of the Central 5th Anniversary Flower Extravaganza. 


A variety of the best shopping discounts and promotions from Central for its loyal customers will also be available in a series of events in the Central 5th Anniversary Flower Extravaganza. Special shopping discounts for five days will kick off the extravaganza from 26–30 September 2019 and will be continued with other promotions that will be ongoing until 20 October 2019 at Central Department Store in Grand Indonesia. 


Floral Fantasy presents a harmony of fresh decorative flowers elements on each floor


Central Flower Extravaganza  is a major event for Central Department Store. With this year’s Floral Fantasy theme, each floor presents fresh decorative flowers complete with other elements to celebrate the fifth anniversary of the store in Indonesia.


For this year, Ground Floor as the main flower installations will present the ‘Floral Gazebo’ covered with fresh flowers that is dominated with colorful flowers of red, orange, pink, fuchsia. Upper Ground Floor with ‘The Swings In The Garden’ theme will take your breath away with the beauty of yellow flowers that fill the entire floor. On the men’s area in the 1st floor, we translate Floral Fantasy theme with ‘Magical Doors’ that are fully embellished with flowers in different colors that hopefully can take our customers’ imagination being in a wonderland. On the 2nd floor, Kids area will be decorated with fun theme that is inspired by the story of ‘Little Red Riding Hood’ where you can find small hut and fresh flowers dominated with red colors. As for the home area, the decoration mixes the traditional elements of rattan and the beauty of pastel colors floral ornaments. Bangkok Bank also participates in showcasing fresh flower displays at the Central Department Store Grand Indonesia on Upper Ground and the 1st floor.


Central Flower Extravaganza 2019 marks the fifth anniversary of Central Department Store in Indonesia


Central Department Store also celebrates its fifth anniversary by holding an event entitled the “Central 5th Anniversary Flower Extravaganza” on 26 September. This year, the store collaborates with senior fashion designer Biyan through his label Studio 133 – Biyan to present 12-piece fashion collections that have a special offer during Central 5th Anniversary Flower Extravaganza 2019 period in Central Department Store Grand Indonesia.


Studio 133 – Biyan is presenting its exclusive collections in colors that are nuanced with the feeling of the changing of seasons, such as powder blue, daffodil yellow, primrose pink, bright white, and jet blackThe silhouettes of the outfits intersecting with the A – Line and H – Line are enriched with aesthetic details through the choices of materials such as textured jacquard, embroidered tulle, and gold-coated lace, as well as decorated with pearls and beads that beautify the collection even more.  


This year, Central Department Store will also present digital visual entertainment courtesy of the Tourism Authority of Thailand (TAT). This entertainment will showcase the beauty of tourist destinations in various places in Thailand. Highlights include—The cherry blossom trees in Northern Thailand, historic city of Ayutthaya, Phuket beach and Wat Prathat Doi Suthep Temple in Chiang Mai. The event will also enliven with the performance of the talented young singer Marion Jola at the event.


Central will also invite honoured guests to the Central 5th Anniversary Flower Extravaganza 2019. Managing Director, PT Central Retail Indonesia, Mrs Sunny Setiawan, will greet the esteemed guests at the event. These include:


HE Mr. Songphol Sukchan, The Ambassador of Royal Thai Embassy; Ms. Phasporn Sangasubana, Ambassador and Permanent Representative of Thailand to ASEAN; Mrs. Sirimanas Pimpakorn, Deputy Director, Tourism Authority of Thailand; Mr. Nithapong Senavongse as, General Manager of Bangkok Bank; Mr. Weerawat Swasdibutra, General Manager of Thai Airways International Public Company; as well as Central Department Store business partners Bank BCA and Mastercard Indonesia.


Central Department Store strengthens its cooperation with Mastercard

Today, Central also announced the extension of its longstanding and successful partnership with one of its strategic partners, Mastercard Indonesia. In conjunction with the announcement, Central and Mastercard present special offers for better shopping experiences for their customers. The collaboration is marked by Mastercard’s participation in the Central 5th Anniversary Flower Extravaganza promotion, which will last from 26 September until 20 October 2019 and will be followed by other promotions.     


Sunny Setiawan as the Managing Director PT Central Retail Indonesia, said: “The continued cooperation between PT Central Retail Indonesia and Mastercard is based on the positive responses given by loyal customers of Central Department Store. In the span of five years, we have recorded an increase in total transactions using payment cards bearing the Mastercard logo in the store.’’


“Looking at the positive results and supported by the success of working together last year, we believe that our continued partnership with Mastercard is the right move to always provide comfort and shopping ease for our customers in Indonesia. Of course, we are going to keep innovating in presenting various programs and special surprises to pamper our customers with beneficial incentives when shopping in the store,” added Sunny.


“Mastercard is proud to extend the partnership with Central Department Store which has a similar vision to provide priceless experiences for consumers,” said Tommy Singgih, Director, Indonesia, Mastercard. “With Mastercard’s payments technology providing a seamless and secure payments experience, shoppers will be able to make the most of Central’s anniversary celebrations without worrying about the safety of their transactions.” 


Special shopping offers during Central 5th Anniversary Flower Extravaganza Period


Central 5th Anniversary Flower Extravaganza opens with a special offer from 26–30 September. Central Department Store is partnering with Mastercard and BCA to provide extra rewards for customers who shop during the promotion period at Central Grand Indonesia, where they will stand a chance to benefit from cash discount coupons of up to IDR 1,500,000 with minimum purchase apply. In addition to the festivity, Mastercard shows its support by giving a 50% cashback coupon for purchases worth IDR 1 million from 26-28 September 2019.


Central Department Store also provides a ‘Shop & Win’ program for customers that have shopped during the Central 5th Anniversary Flower Extravaganza period, with prizes such as Fly Anywhere & Flight Tickets from Jakarta to Bangkok presented by Thai Airways. Furthermore, Central Department Store also gives shopping vouchers in Central Department Store, Canon iNSPiC Camera, and many more. The store is also participating in the Midnight Sale on 27 and 28 September starting at 8pm with iPhone XR for two lucky customers.


Special offers are also being presented by Central through product selections that have been especially launched during the Central 5th Anniversary Flower Extravaganza. Fashion labels such as Aixaggio, Andre Valentino Shoes, GQ, Herschel, HeyBoy, Lulla, Mini Melissa, NIKE, Omara, Onii-San, Paulina Katarina, Philip Jourdan, Superga for Kids, Superga, Tale present exclusive collections to celebrate this special occasion. Designer Mira Hoeng, through Miwa Pattern, will launch a new collection that will be displayed during VIP-members gathering and also media visit on 27th September at 3pm. Miwa Pattern is available exclusively at Central Grand Indonesia.


“This is the fifth year of Central Department Store present its hallmark event – ‘Central Anniversary Flower Extravaganza’. This year, we are carrying different concepts and themes, such as different flower decorations and performers, to give the best shopping experience for all our customers. We would also like to celebrate our fifth anniversary with our customers in showcasing the best shopping offers,” said Sunny Setiawan.


Events at Central 5th Anniversary Flower Extravaganza 2019

Central Department Store also presents a series of activities from various brands to commemorate its fifth anniversary in Indonesia. Customers will be able to follow a sequence of events at the store in Grand Indonesia from 26th –30th September 2019. Please kindly check the detail schedule of events in the last pages.

Central Department Store At A Glance

Central historical journey began in 1947 with the establishment of small family store founded by Mr. Tiang and his eldest son Mr. Samrit Chirathivat. This business was later extended to 'Central Trading Store' with the opening of two floors unit in the new location. Here, Mr. Tiang and Mr. Samrit began importing goods such as books, ready-made garments and cosmetics from the United States and Europe.

In 1956, Central set a new standard for retail business in Thailand with the opening of the first Central Department Store in Wang Burapha district. Central Wang Burapha was the flagship featuring merchandise to customers, and pioneered the idea of fixed-price goods and services in Thailand. Vision to provide the best and innovative shopping experience for its customers continue to live within Central Group until today. With family ethos and commitment to bring the best products and services from around the world, Central has become the best and loved department store in Thailand for almost 70 years. On December 9, 2005, Central experienced a very special day. Central received Royal Garuda Emblem of The Late His Majesty the King, in recognition of the concept as well as the central’s operating business systems that are reliable and uphold transparency and virtue.

In 2014, Central expanded into neighbour ASEAN countries with the launch of Central Department Store Indonesia, Grand Indonesia East Mall in Jakarta. Flagship store in Indonesia pledged to embrace the cultural heritage of the two countries and provide support to local communities, and meet the wants and needs of modern lifestyle and quality products in Asia, offering only the best shopping experience so that all customers will carry bag full of happiness when they return home.


About Mastercard

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For further information, please contact:

Christine, Central Department Store, +62 21 2358 0489