Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in its designs. The brand introduced its first fragrance in 2006. Most of the perfume collection is dedicated for Women. The latest collection is Juicy Oui (read: “Wi”), that represents the power of feminism. All Juicy Couture perfume collection can be found at Central Dept Store.