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Launch Event of Kiehl's Latest Store


Who doesn’t know Kiehl’s? Even if you’re not familiar with the product, this beauty brand has been hailed by beauty enthusiast from around the globe. The journey of Kiehl’s began as a New York apothecary in 1851. For more than 160 years, the brand has served effective formulations for skin using the most advanced technologies & rich in high concentrations of natural ingredients.



With its philosophy ‘Try Before You Buy’ since 1992, Kiehl's wanted its customers to try the product first before making a purchase. And as a celebration of its new counter at Central Grand Indonesia, Kiehl’s initiates an interactive beauty playground called ‘Kiehl’s Nature Playground’ that is held from 27 Aug – 2 Sept ’18 at Main Atrium Grand Indonesia.

In this area, people are welcomed to play 4 different games: Lavender Swing, Calendula Trampoline, Vitamin C Slide and Hydration Seesaw. Each game represents Kiehl’s hero skincare, in which free samples of each product can be obtained after guests finished playing the game. Guests can also get a free skin check to know their skin’s condition from Kiehl’s helpful staffs. At the end of Nature 's Playground journey, guest will receive one free travel size product.

Overall, Kiehl’s Nature Playground in Jakarta is a complete experience. People can get more awareness of their skin's condition and find Kiehl’s product that suits them best while also having fun doing so! In case you missed this event, here's the fun we had:


Some of Kiehl's hero products


Shout out to @thelipstickmafiaaa & @henyharun


The crowd during Nature's Playground event

Photos courtesy of Kiehl's ID & Central Dept. Store