The essence of Ek Thongprasert's design philosophy is a strong approach toward the conceptual aspect; each collection is a complex combination of thoughts design elements which comes from deep analysis into a concept. A result is a collection with pure uniqueness and originality. Each of silhouettes in collection is totally individual and different from each other. Each silhouette tell a different message through detail color shape and cutting which together come a whole complete story.

Ek Thongprasert focus on a customer who knows how to appreciate unique and timeless products which the value is transmitted not only through high quality self developed material sophisticated handcraft and production technique but also essentially through the individual philosophy and conceptual aspect behind Ek Thongprasert's collection.