Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world. Karan’s quest for the perfect jeans, as well as her desire to dress her daughter Gabby, resulted in the 1989 birth of DKNY. Fast fashion with an urban mind-set, DKNY is what Karan calls “the pizza to collection’s caviar.” DKNY grew so popular and diverse that other brands and labels spun from it, including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY Jeans Juniors, and DKNY Kids. (Not surprisingly, Karan’s grandkids and friends’ kids had much to do with the latter). Like Collection, DKNY has an accessories and shoe collection to underscore its New York City street-smart style. The mission of the Donna Karan Company, as a design driven company, is to represent the international pulse of New York in the design, marketing and delivery of a complete lifestyle system to a global customer. DKNY applies the highest standards of creativity, integrity, quality and innovation to our products and concepts.