It is no secret that the art of batik has been Danar Hadi's lifelong passion. Its preservation and development has been the subject of it's life journey for the past fourty years. It is a great pleasure today to see that batik has been re-embraced as every day wear and at the same time more interest is being taken in this traditional art efforts to preserve  and highlight this tradition through their products have played some small role in this renaissance. Danar Hadi distributes ready-made products to customers through their continuously expanding network of domestic retail shops, as well as through established up-market department stores.