Benefit Cosmetics was founded in San Fransisco, California in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialized in quick-fix products for beauty dilemmas. The decision of having their own beauty boutique was merely based on a coin toss, heads for a casserole cafe and tails for beauty boutique. Tails it was and now the Ford Sisters have built Benefit Cosmetics into a global beauty brand now selling at over 2,000 counters in more than 30 countries. Benefit’s award winning products have made headlines around the globe for offering quick fixes for every girl’s beauty dilemmas, and have become cult favourites for girls everywhere!