BCBGMAXAZRIA was founded in 1989 by Chief Executive Officer and Chairman Max Azria. In 1991, Azria’s wife, Lubov, joined BCBGMAXAZRIA as a pattern maker and today leads the brand as the Chief Creative Officer. Named for the French phrase bon chic, bon genre, a Parisian slang meaning “good style, good attitude,” the brand embodies a true combination of European sophistication and American spirit. Max Azria broke new ground with the launch of BCBGMAXAZRIA, redefining the designer category by offering innovative, high-quality clothing at contemporary price points. Under Lubov’s creative leadership, BCBGMAXAZRIA has become one of America’s leading design houses, with collections that span evening, cocktail dresses, sportswear separates, handbags, small leather goods and licensed outerwear, footwear, hats and swimwear. With critically acclaimed collections, a loyal following of Hollywood’s celebrities and a strong worldwide presence, BCBGMAXAZRIA has become one of the top names in the fashion industry today. Influencers, such as Alicia Keys, Taylor Swift, Carrie Underwood, Sandra Bullock, Angelina Jolie and Michelle Obama have all deemed BCBGMAXAZRIA a must-have in their wardrobes. Striving to consistently evolve their vision, the Azrias built upon the success of their women’s ready-to-wear line and expanded their offering to include a more exclusive collection. In fall 1996, the Azrias debuted BCBGMAXAZRIA Runway during New York Fashion Week.