Based from Europe Wrangler that Alive with freedom from convention, rebels against artificial contraints within the fashion world. And with over 100 years of denim know-how under their belts, they've got the authority to do so. Designed for modern life yet crafted to last. 

Wrangler's denim history goes back to 1904 when the Hudson Overall Company is founded in Greensboro, North Carolina, USA. In 1919, the company is named Blue Bell and in 1947, with the start of a range of jeans for cowboys, it receives a new name: Wrangler, the name of a working cowboy.