As a leader in the juvenile products industry, Sassy has been innovating products for over 30 years.  Beginning with the launch of the Sassy Seat™,  embarked on a mission to focus on “what’s next” to continue to inspire all of babies’ senses.  With the launch of their developmental toy line in 1996, Sassy  quickly became known as the company with insightful & fun designs, bright & colorful product with that trademark black & white accent, all with superior quality and backed by experts such as pediatricians, physiologists and physical therapists.  Parents know that their products are created with a purpose – to help baby learn and grow, and because of this, Sassy has become a fast favorite with parents, babies and toy reviewers.  To date, over 100 million toys have been sold around the world, and Sassy products have been honored with over 300 awards.